How to Improve Your Engagement & Activity Score

Engagement & Activity is weighted at 15% in Neerzy's free GBP audit. It's the category most directly about ongoing behavior rather than a one-time setup — which makes it the clearest test of whether a profile is actively maintained or was set up once and abandoned.

1. What This Score Measures

• Whether your profile is claimed
• Google Posts frequency and recency
• Post types — offers, events, updates
• Q&A section activity
• Product/service listings
• Booking links and CTAs

2. Why Google Cares

3. Common Reasons for a Low Score

• No Google Posts published in months, even on an otherwise complete profile.
• The Q&A section sits empty, left for a stranger to post the first question rather than being seeded by the business.
• Reviews go unanswered — response rate is checked here as well as within Reviews & Reputation, since it's a genuine activity signal in its own right.
• No booking link or clear CTA connected, even when the business uses scheduling software that supports it.

4. Real Examples

A plumbing profile that's fully complete but hasn't posted in eight months, has an empty Q&A section, and doesn't respond to reviews will typically score in the 10–30 range on this category — the lowest range of any of the five, since every sub-metric here depends on ongoing action. A profile posting weekly, with a seeded Q&A section and a near-100% review response rate, will typically score in the 85–100 range.

5. Priority Checklist

How This Fits Your Overall Audit Score

At 15% weight, Engagement & Activity moves your overall score less than Completeness or Reviews, but it's the category most likely to quietly decay if left unattended — a strong score here today can slip within a few months of inactivity even if nothing else on the profile changes.

Common Questions

How many Google Posts do I need per week to score well?
One per week is the practical baseline for a strong score; businesses posting two to three times a week, tied to real completed jobs, tend to score highest.

What should I put in my Q&A section if no customers have asked anything yet?
Post the questions yourself, as the business — "Do you offer emergency service?" or "Do you serve [neighboring town]?" are common, realistic starting points that also double as useful information for future visitors.

Does responding to reviews really count as "engagement," separate from the review itself?
Yes — the review's existence and rating are scored under Reviews & Reputation, while your response behavior is tracked separately here as a distinct activity signal.

Do I need a booking link if I take all my bookings by phone?
It's not mandatory, but it's checked as a sub-signal — if you use any scheduling software, connecting it is a small, one-time task that adds to this score with no ongoing effort required.

6. Common Mistakes

• Copy-pasting the same post repeatedly — post type diversity (offers, events, updates) is part of what's checked, not just raw frequency.

7. When to Re-Run the Audit

Because this category depends on an established pattern, not a single action, give it at least two to three weeks of consistent posting and Q&A activity before expecting a large jump — a single post published the day before an audit run will barely move this score on its own.

8. Related Guides

• Understanding Your Audit Score
• How to Improve Your Overall Audit Score
• Section 14 of the full plumbing SEO guide — Google Posts and Q&A subsections

9. What Improvement Should You Expect?